Business, Marketing

3 Important Reasons Why You Need to Get Lost

Last week, I went for a run. I got lost. And it was just what I needed. It may be just what you need, too.

Let’s back this story up for just a minute.

I sweat “Type A” from each and every pore on my body – except when it comes to exercise. Not even the notoriously abrasive fitness trainer Jillian Michaels, screaming obscenities in my ear and drop-kicking me down the street, could force that push of my own physical limits. Regarding exercise, I seek comfort, not pain. So, over the course of the past year, I’ve slowly trained myself to complete a daily 2 mile jog that doesn’t overexert any of my physical boundaries. It also allows me to check “exercise” off the to-do list. It’s all very satisfying – or, so I thought.

As I ventured out for my daily 2 mile jog last week, I decided to take a different path. I turned on the GPS and carefully carved out a new route that would still ensure I crossed my driveway threshold just as “2 miles” ticked on the tracker.

Off I went. It wasn’t long though before I realized my GPS was a bit…off kilter.

“Rerouting.”

“Rerouting.”

“Rerouting.”

After three bouts of “rerouting”, I realized I was out of data range (T-Mobile, why must you fail me?!) and there was no hope of ever truly being “rerouted”.

I was officially lost.

And like I said before – it ended up being just what I needed. I’ll tell you why in a moment. But first, let me ask – how comfortable are you right now? How comfortable is your brand? Your marketing strategy? Has it been a while since you felt the anxiety of flirting with the unknown? While “comfortable” is safe, it doesn’t move you forward – and worse, it can eventually push you backward.

Here are three reasons why getting lost, as I realized, is so important:

 

1. You’ll be forced to think critically (and creatively).

My typical 2 mile jogging path was so familiar that I could have ran it blindfolded. There was no “thinking” involved beyond the mechanics of putting one foot in front of the other. When I found myself in desolate territory and without the aid of GPS technology, however, the only crutch I had to rely on was myself. This forced me to think about my next moves very carefully. Suddenly, I was racking my brain to remember street signs and landmarks. I was looking to the sun to help reorient my direction (Ask yourself when was the last time you had to do that?). Getting lost requires a change in strategy in order to find a solution. In this process, your brain will be forced to think in a non-linear way that begets newfound ideas and creativity.

 

2. You’ll discover new things.

As I slowly started to orientate myself toward the general direction of familiar territory, anxiety was replaced with a sense of wonder. I had lived in the city of Nixa, Missouri for nearly two years, and never knew what beauty existed in its backyard. I passed sprawling acres of farmland dotted by hundreds of grazing cows, followed by narrow roads winding through woodland canopies. I spotted new neighborhoods tucked into the countryside, the curious architecture reflective of a time both old and new. You never know what you’ll find when you get lost, but for certain you’ll discover something you’ve never seen or experienced before.

 

3. You’ll realize new possibilities.

By the time I found my way back to my own driveway, I crossed the threshold clocking in at 4 miles – and I felt great. Had I not been forced into the situation as I had, never would I have thought it possible to double my distance and live to tell the tale. When you decide to journey down an unknown path, there’s no better feeling than coming out victorious on the other side. What was once unknown is known. Your experience is broadened, your perspectives are shifted. Now that I’ve proven to myself I can run 4 miles, there’s no going back to that 2 mile comfort zone. The benchmark is set higher, daring continual improvement.

 

Before getting lost, I was satisfied with being comfortable. After getting lost, I learned that overcoming discomfort is actually much more valuable.

So heed my advice. Lose your GPS, and throw yourself in an unknown direction. It’s only in being lost that improvement can be found.

 

 

Cassie D’Arpino is a freelance Marketing Communications & Strategy Specialist, helping brands better connect to their audiences in meaningful, emotional and effective new ways. Her experience prior to working as a freelancer includes six years in strategic planning and senior account service at a shopper marketing agency in Kansas City, Missouri. Cassie received her MBA from Missouri State University, and currently resides in Springfield, Missouri with her husband, Steve, Pekingese puppy named Bella, and two Persian cats, Garfield and Cubby. She is a lover of Sriracha, a neuromarketing nerd, and obviously, a fan of animals with short snouts.

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